the MISSION:
TO TEACH THE GAME OF BASKETBALL based on THE Principles of the "uRBAN HOOPS MINDSET" AS THE foundation FOR Elevating players' games.
Urban Hoops is a 501(c)(3) foundation built on one belief: the game has lost its edge.
What we see today is a watered-down version of basketball. The toughness, discipline, and respect earned by mastering both ends of the floor have been replaced by the pursuit of the moment.
We’re here to bring the game back by teaching and instilling the five core principles of the"'Urban Hoops Mindset." These principals are the foundation of how the game was meant to be played.
Ascribing to these principles is how players separate themselves.
Incorporating these principles into their games is how players earn their spot and respect of coaches.
Living these principles provide players a blueprint for achieving successes way beyond the court.
IT'S NOT BUILDING PLAYERS WHO CHASE ATTENTION • IT'S BUILDING PLAYERS WHO COMMAND IT • IT'S NOT ABOUT TEACHING HOW TO CREATE HIGHTLIGHTS • IT'S ABOUT TEACHING MASTERY • IT'S NOT ABOUT DROPPING 25 AND LOSSING BY 1 • IT'S ABOUT HOW WE WIN BY 2 AND YOU MAKE THAT 1 ASSIST THAT MATTERED •